Transforming Gamified Training: From Concept to Continent
The initial brief was straightforward: run a digital campaign to sell courses across social media. However, the project faced an immediate hurdle. The foundation we inherited featured a significant "representation gap", relying on generic assets that failed to resonate with the professional identity of African Internal Audit and GRC professionals.
The Starting Point: A Visual Disconnect
As shown above, the starting assets were limited to stylised characters that lacked the cultural nuance and professional gravity required for this market. To succeed, we knew we had to go beyond a standard campaign.
We needed to engineer a comprehensive visual identity and a robust technical engine capable of supporting international entries and bespoke lead generation strategies.
Custom 3D Characters
We designed a suite of polished, expressive 3D animated characters specifically tailored to a diverse African audience. This addressed the "representation gap" by featuring Auditors and GRC professionals engaged in serious training games.
By moving away from generic assets, we created a visual language that felt authentic and professional for the African Internal Audit market.
Modern Aesthetic
Using a clean, polished finish against plain white backgrounds, we ensured the characters looked like the experts they represented. The aesthetic remained modern and clean, with a smooth, high-end finish.
The use of dynamic poses—like the running "Early Bird" auditor—created a sense of urgency and engagement that resonated across social media channels.
Brand Alignment
Every touchpoint utilised Montserrat and Open Sans for the GT brand, maintaining a modern, graphic, and friendly aesthetic. This consistency was vital for building trust across international borders.
Mainmultimedia ensured that from the first social media scroll to the final registration confirmation, the brand felt unified, premium, and reliable.
Digital Engagement: The Social Strategy
To solve the "representation gap," we transformed the visual narrative into a high-impact digital campaign. This carousel features a selection of the assets deployed across social media platforms, showcasing how our custom-built 3D characters—representing a diverse range of African professionals—drove record engagement and registrations for the 2025 African Audit Championship.
E-Commerce Development
We developed a custom website to facilitate online sales and lead generation across Africa and internationally.
Multi-Tier Registration
For the high-stakes 2025 African Audit Championship, we engineered a complex registration system capable of handling individuals and teams of two or three.
Campaign Lifecycle
Mainmultimedia managed the platform through the intense Championship period, which concluded on October 16, 2025, before seamlessly transitioning the site back to an evergreen product store.
Through-the-Line
Excellence.
By managing everything from back-end logic to creative identity, we provided seamless support that converted digital attention into international sales.
Integrated Strategy
We proved that a "story" isn't just about a single post; it’s about the massive volume of work that connects a digital ad to a successful sale across international borders.
Audience Trust
The move to culturally resonant characters and professional UX created a platform that Internal Audit professionals across the globe could trust, engage with, and invest in.
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