Building a Brand

What is branding, exactly? Contrary to popular belief, branding is far more than just a logo. Your customers’ first impression of your company is formed through your brand.

How to Name Your Business

When it comes to naming your business, is your first thought to use your name, child’s name, initials, or joining your nieces’ names? I ask this because 70% of young people I mentor want to use one of the previous ideas to name their business.